I wanted to make sure I added as much value as possible while working with PeakMetrics. Sales and marketing are inevitably imperative for a seed-stage company’s growth.
In addition to identifying and researching markets the company has yet to enter, I aided in cold calls and emails to gain new enterprise clients.
While two thirds of time is spent on ensuring a strong, competitive product, the other third is spent fundraising.
As such, I aided the CEO in identifying venture funds with theses that correspond with PeakMetrics’ sector, stage, geography, etc.
While the company has a strong product and the team has incredible work ethic, another MBA-student consultant and I provided recommendations for the company’s overall strategy.
We provided insight on competitive advantage, differentiation, and potential untapped markets.